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Branding the Future of Finance

Ilan Dray
8 min readOct 6, 2024

A rare, once-in-a-lifetime opportunity has landed at my doorstep, and I’m here to ignite your creativity and passion. Imagine having a front-row seat to the transformation of not just a brand, but an entire industry. Today, I invite you, the trailblazers of design, crypto and high tech lovers, to dive deep into the behind-the-scenes journey of crafting the new visual identity for Biptap — an endeavor that promises to redefine the future in crypto payment in our day-to-day life.

Blueprint of the BipTap logo (aka xSwipe)… Not so blue but electric green to disrupt the fintech industry

HOW IT ALL BEGAN…

For those involved in the world of NFTs (Non-Fungible Tokens), the name DeGods resonates as one of the standout projects and communities. It transcends the mere concept of digital art; DeGods embodies a vibrant community that’s both highly creative and deeply committed to cultural innovation. Our guiding principle? “Try some Sh*ts” — an ethos that celebrates experimentation as we pioneer the burgeoning landscape of Web 3.0. Trust me, being part of DeContributors means we’re crafting some truly remarkable things!

PS: Special thanks to Frank DeGods to dare and inspire us!

X+ DeGods Fuse with xSwipe, a classic Fusion Experience Opportunity

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Ilan Dray
Ilan Dray

Written by Ilan Dray

Senior Director Global Brand Experience @Aqua / Co-Founder Inkod & toDay.ventures / Mentor & International Speaker / Author of Fusion Experience / Web 3.0 Lover

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